Kūmarahou Facial Cleansing Cake by Frankie Apothecary

WINNER: Best Cleansing Bar Beauty Shortlist Awards 2024 & 2025

Our hydrating new milk Kūmarahou Facial Cleansing Cake is here! Upwards of 290 washes per bar thanks to a revised, firmer formula.

Made with soothing native Kūmarahou and Kawakawa, both long used for skin conditions here in Aotearoa, it's pH balanced, gentle, and creates a creamy cleansing milk to effectively cleanse while being kind to your skin.

Perfect for summer travels, it's packaged in a special launch travel tin.

What makes it special?

Soothing and pH balanced - with a pH of 5.5, which matches that of the skin, it's designed to be gentle and non-stripping and won't leave your skin with that squeaky clean feeling common with soap and high-foam bars.

Upwards of 290 washes per bar - each bar will last from 3-6 months, depending on how often it is used and provided it is stored dry between uses. In our trial, with two people using this bar, twice daily (that's 4 washes a day) it lasted for 12+ weeks.

Gentle and and soap-free - our beauty bar is made with a combination of gentle cleansing agents and an innovative secondary cleaner that is powerfully effective while being extremely gentle.

Hydrating, moisturising natural butters - cocoa butter and shea butter impart skin feel, smoothness and moisturising properties. The high palmitic acid in cocoa butter helps create a creamy, milky lather.

Skin-calming oils - led by macadamia oil which is light yet extremely rich in palmitic acid and known for its anti-inflammatory effects, while infused kūmarahou & Kawakawa oils provide the skin-calming effects we know so well.

Vegan and plant-based - vegan carnauba and candellila waxes add firmness, longevity and stability to our beauty bar.

Lightly fragranced with a natural vanilla fragrance.